Response rates depend on how small the first step looks. These 10 designs cover feedback requests, review prompts and short surveys.
10 templates in this collection
Promotional travel Figma email template focusing on personalized vacation planning and trending destinations. Engage customers with calls to action for reservations and consultations.
Vibrant food service Figma email template soliciting customer feedback and offering a discount coupon. Ideal for restaurants improving service and encouraging repeat business.
Bright and engaging restaurant Figma email template soliciting customer feedback and offering deals. Ideal for eateries enhancing customer relations and promoting menus.
Fresh and engaging eco-friendly skincare Figma email template. Solicit customer feedback, offer support, and showcase community reviews for beauty brands.
Cheerful gardening community Figma email template engaging hobbyists. Use playful feedback mechanisms and invite stories to deepen user connection with a friendly tone.
Interactive gaming feedback Figma email template seeking player reviews. Use a simple rating scale, encourage community connection, and keep gamers informed with updates.
User-friendly fitness app Figma email template engaging users for feedback. Clear rating call-to-action and community sharing promote active participation.
Customer feedback Figma email template inviting recipients to share experiences and suggestions. Emphasize the value of opinions and engage through surveys for service improvement.
Elegant sale Figma email template promoting special offers with urgency. Highlight a 20% discount and use a vibrant background to drive quick customer action.
Showcase Adobe's leadership in the Gartner Magic Quadrant for Personalization Engines. Ideal for B2B marketers seeking advanced customer personalization tools.
Showing 1–10 of 10 templates
Feedback email asks the reader to do unpaid work. Everything about the design should reduce how much work it looks like.
The 10 designs in this collection are built around a small, visible first step.
The most effective pattern in this collection: a single question rendered directly in the email body, with the answers as clickable options — a five-point scale, a thumbs up and down, a set of star links.
The reader answers in one tap and lands on the rest of the form with their first answer already recorded. Response rates for this shape are substantially higher than for a plain "take our survey" button, because the commitment looks like one click rather than an unknown form.
Say how many questions and roughly how long. "Four questions, about a minute." Unstated length is assumed to be long, and overstated brevity produces abandonment partway through, which is worse than a lower response rate.
Feedback requests that explain what the feedback is for do better than those that do not. Better still is a reference to something previous feedback changed — it demonstrates the request is not theatre.
Different from surveys: the reader is being asked to publish something. Timing matters most — long enough after delivery to have an opinion, soon enough to still care.
Name the specific product, link directly to its review form, and keep it to one action. Incentivised reviews carry disclosure obligations in many markets and tend to attract lower-quality responses, so the designs here do not assume an incentive.
These emails should be short and plain. A feedback request wrapped in a promotional layout with product cards reads as a marketing email, and readers respond to it as one.
The first question is built into the email body as clickable options, which is the whole reason these convert. Checks: is the first question answerable in the email, is the length stated, is there exactly one action, and is the layout plain enough to read as a genuine request.