A sale send that lands two days after a gifting send, to a reader who just heard from you. These 8 designs handle that awkward proximity.
8 templates in this collection
Festive email template for a skincare brand's Boxing Week Sale, offering a buy one, get one at half price deal. Colorful and enticing design highlights natural skincare products for holiday shoppers.
Bright and energetic email template for a sports equipment sale, featuring a countdown to encourage quick action. Perfect for athletic retailers offering deals on gear for fitness enthusiasts.
Engaging email template with festive flair for a shoe retailer's savings event. Promotes a diverse footwear collection with customer-centric services like swift shipping, emphasizing a variety of styles from elegant to sporty.
Vibrant and festive email template for a craft supplies store featuring a Boxing Day sale on washi tapes and stationery. Playful and inviting design perfect for DIY enthusiasts and creative shoppers.
Visually striking email template for an Exercise Extravaganza with special offers on fitness gear. Ideal for fitness brands emphasizing customer satisfaction and promoting a healthy lifestyle.
Sleek and modern email template for an electronics retailer, offering a Holiday Blast Sale with up to 25% off on audio products. Highlights free shipping options for hassle-free holiday purchases.
High-contrast email template with bold red accents for a sports apparel brand's Boxing Day Sale, offering significant discounts. Urgency of sale ending tonight targets active lifestyle consumers valuing performance wear.
Festive and colorful email template for a clothing retailer's Boxing Week sale, offering up to 70% off plus an extra discount. Encourages shopping for winter essentials with additional savings on new styles.
Showing 1–8 of 8 templates
Boxing Day sits in an unusual position: a clearance send delivered to people who received a warm seasonal email two days earlier. The 8 designs in this collection are built for that transition.
Gift money. A large share of readers are spending something they received. Framing the sale around that is more accurate than generic clearance and it is rarely done.
Returns and exchanges. The most useful email a retailer can send on Boxing Day is often not a sale at all — it is a clear statement of the returns window and how to use it. It reduces support load, and it puts customers in front of stock.
Genuine clearance. End of season, last sizes, making room. Honest and effective, and it does not require manufactured urgency.
Hold the palette family so the send still belongs to the season, and change everything else — hero, headline, structure of the offer. The goal is a reader who recognises the sender and sees a new message.
One send on the day and one toward the end of the window is usually sufficient. This is a short period competing with the January sale that follows, so a long sequence spends goodwill for little return.
These sit deliberately close to the Christmas set in structure and away from it in palette, so the pair reads as a sequence. Checks: is the hero different from the Christmas send, is the returns information present where relevant, and is the offer scope stated clearly.
Boxing Day sits at the end of the highest-volume email month of the year, and it is the point where list fatigue shows up as rising complaint rates rather than falling opens. Sending to engaged segments only, for this one send, protects inbox placement going into January — which matters more than the incremental reach, because an email in a spam folder has no design at all.