The highest-intent email in ecommerce. These 8 designs are built on restraint — the reader already wanted the item, so the only job is removing what stopped them.
8 templates in this collection
Encourage electronics purchases with this compelling Figma email template. Showcase product features and create urgency to revisit abandoned carts, boosting conversions.
Boost sales with this polished Figma email template. Offer time-limited discounts and free shipping to incentivize completing purchases in the cosmetics industry.
Encourage customers to revisit their cart with this vibrant Figma email template. Use bright product images and clear calls to action to optimize the path to purchase.
Nudge customers to complete their purchase with this clear Figma email template. Use visual cues and a strong call to action to reduce cart abandonment for online retailers.
Re-engage customers with this chic Figma email template. Use stylish graphics and compelling copy to encourage completing purchases, ideal for boosting conversions on fashion e-commerce platforms.
Personalize shopping experiences with this luxury Figma email template. Highlight reserved items and offer a bonus gift on additional spend to enhance engagement and increase order value.
Use literary-themed graphics and narrative style to remind customers of items in their cart with this whimsical Figma email template. Perfect for online bookstores to encourage purchases.
Remind customers of items left in their cart with this modern Figma email template. The standout "Resume your order" button aims to reduce cart abandonment and drive sales for e-commerce businesses.
Showing 1–8 of 8 templates
Cart abandonment email starts from a stronger position than almost anything else a store sends: the reader chose the item themselves. Nothing needs to be sold. The design's entire job is to remove whatever interrupted the purchase.
The 8 designs in this collection are deliberately spare.
That fourth element is where the design earns its keep, because abandonment usually has a reason and it is usually one of those four.
Urgency language, a discount code, a grid of alternatives, and social proof. Each of these is defensible in isolation and collectively they bury the item.
Alternatives make more sense in a browse abandonment email, where the reader looked but did not commit, which suggests the item was not quite right. In cart abandonment the reader did commit.
One to two hours: the four elements above. Nothing else.
Twenty-four hours: the same item, a different obstacle addressed. Perhaps stock, perhaps a payment or delivery option.
Three days: the last send. If a discount is going to appear anywhere, it is here — and it should be framed as a nudge rather than an apology.
Stopping after three is deliberate. A fourth converts very little and generates unsubscribes.
Two implementation details decide whether these emails work at all: the cart link has to restore the actual cart, and the email has to stop sending the moment the order completes. A recovery email arriving after purchase is worse than none.
The cart designs come with the item block as a component, so swapping one product for three does not break the layout. Checks: is the specific item shown, is the price unchanged, is there exactly one button, and is there a single line addressing a real obstacle rather than three competing additions.