Travel & Leisure Figma Email Templates

Travel is a two-register category. Before booking, the email sells a feeling and photography does most of the work. After booking, the same programme has to deliver precise logistics that a reader will return to, sometimes on a phone with no signal.

The 36 designs in this collection cover both, and they look quite different from each other on purpose.

Inspiration: one place at a time

A destination email works when it commits. One place, one large photograph, a price, a travel window, one button.

Multi-destination roundups have a role — a seasonal edit, a category like city breaks — but they convert by narrowing, so they need a stated organising idea and no more than four or five options with consistent crops.

What consistently fails: nine destinations, mixed photographic styles, prices in different formats, and no dates.

Make the price meaningful

Travel pricing is the most trust-sensitive part of the category. A headline figure needs immediate scope:

• Per person or total, stated.
• What is included — flights, transfers, board.
• The travel window the price applies to.
• Whether taxes and fees are in the figure.

A large number with the qualifications in small grey type below is the pattern readers have learned to distrust, and it costs conversions further down the funnel even when the price is genuine.

Confirmations are reference documents

A booking confirmation gets saved, forwarded and re-read. It should be complete and structured:

• Reference number, prominent and near the top.
• Dates and times, with the day of the week spelled out.
• The exact property, carrier or service, with the address.
• Traveller names as booked, so errors are catchable.
• Cancellation and change terms in one plain sentence, with a link to the full terms.

These emails should be legible when printed and when read on a phone in a low signal area, which argues for live text throughout and against a design that depends on images loading.

Pre-departure

The send a few days ahead is the most useful email in the sequence and the one most often skipped: what to bring, check-in details, local practicalities, contact numbers, weather. It reduces support contact and it reads as care rather than marketing.

Keep it to a scannable list rather than prose, and lead with anything time-critical like check-in windows or visa requirements.

Using these templates

Confirmations are built to stay readable with images off and when printed, since travel documents get saved and re-opened. Checks: does a deal email state what the price includes and the travel window, is the confirmation complete enough to stand alone, and does the confirmation remain readable with images off.